Tam's Choice

Tam's Choice

My skirt. My statement. My inspiration.


By, with and about us: A glance into the world of modern, individual and uncompromisingly wearable skirts by Ici Maintenant.
Rebel Girls

Rebel Girls

Great skirts. Great women. Each skirt by Ici Maintenant is dedicated to a woman, whose style and personality we are overly impressed with.
04. September 2018

ICI at the Zurich Pink Ribbon Walk

This year's Pink Ribbon Walk was attended by our small but great ICI MAINTENANT team. Around 5,000 people came together...

13. December 2017

Tam's X-Mas inspiration

Ici Maintenant Skirt Betty as main part in our X-Mas Collage in deep, warm red – the American X-mas red.
Tam's choice  as...

07. December 2017

A lot of glitter

Ici Maintenant at annabelle magazin

«A glittering outfit is like champagne, and my head is already tingling with...

01. December 2017

Tam’s choice: Christmas

Nude, violet and greige – these are my staple colours. My daughters are of the opinion that these are in fact all...

01. December 2017

Tam' Choice: Einstein Dinner with Plissée Simone

Nude, violet and greige – these are my staple colours. My daughters are of the opinion that these are in fact all...

09. October 2017

St. Gallen style in Bolero

ICI MAINTENANT in the Swiss fashion and culture magazine

“Swissness really can be this chic”, writes Samuel Müller about...

20. September 2017

Tam’s Choice: Anna


At Fashion Week, if you don’t have your own...

21. August 2017

Tam’s choice: Ulyana

I love spending my summers with my entire family, including my great-grandmother, in Heiligendamm by the Baltic Sea....

14. August 2017



Extra thick, plenty of ads, plenty of fashion – it’s a well-known fact that the September...

04. August 2017

«New favourite label»

ELLE Trend Tipp

Colourful, striking and super sexy: statement pencil skirts are taking over the streets. A pencil skirt...

19. June 2017


Ici Maintenant in Tagblatt

Read the whole article.
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07. June 2017



Now it's time, Ici Maintenant is online. And we are so happy! The topical annabelle...

01. June 2017

The Story Huntress

Ici Maintenant in «SI Grün» by Schweizer Illustrierte

She loves the forest, she dreams of a world without waste – and...

29. May 2017

Textile visions for exclusive skirts


A collaboration between ICI MAINTENANT and Jakob Schlaepfer

Here and now – the goal of local roots and a contemporary...

26. May 2017

Ici Maintenant: made in Switzerland


The creations from Ici Maintenant are an homage to St. Gallen embroidery. Textile specialist Tamara Stadler designs...

23. May 2017

Saiten and fashion

ICI MAINTENANT in eastern Switzerland’s culture magazine

So great to see Saiten publish an issue about eastern...

23. May 2017

Showcasing the skirt

As a young girl I loved accompanying my mother to the opera in St. Gallen. Much more than the performance itself,...

04. May 2017

My skirt, my statement.

A portrait of Melanie Frei

The term “girl power” could have been invented for Melanie. The office and event manager for...

25. April 2017


Photo shoot with Raphaela Pichler for Ici Maintenant

Recently at Superframe in Zurich: photo shoot for Ici Maintenant. A...

01. January 2017

Irena Sendler(owa)

Die Polin Irena Sendler rettete 2500 jüdische Kinder vor den Nazis, indem sie sie aus dem Warschauer Ghetto schleuste....

01. January 2017

Emily Brontë

Zusammen mit ihren Geschwistern erfand sie fiktive Welten, über die sie Kurzgeschichten und lyrische Arbeiten schrieb....

01. January 2017

Ruth Harkness

Die US-amerikanische Fashion Designerin reiste 1936 nach China und brachte, und zwar in ihren Armen, den ersten...

01. January 2017

Nina Simone

Nina Simone war eine legendäre US-Amerikanische Jazz- und Bluessängerin, Pianistin und Songschreiberin, die mit ihrer...

01. January 2017

[Translate to Englisch:] Melba Liston

Melba Liston war eine US- amerikanische Jazzmusikerin und Komponistin. Sie schrieb Arrangements für die bedeutendsten...

01. January 2017

[Translate to Englisch:] Astrid Lindgren

Wer kennt sie nicht, die Autorin von Pippi Langstrumpf, die Kinder aus Bullerbü und Co... Astrid Lindgren schafft es,...

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Product Availability

Thank you very much for your interest! We will gladly inform you as soon as this skirt is available in your desired size.