WE ARE FASHION

ICI MAINTENANT GOES TO GERMANY

Extra thick, plenty of ads, plenty of fashion – it’s a well-known fact that the September issue is the most important of the year for any fashion magazine. Which model, which new look from which designer will make it into the pages or even onto the cover? So it goes without saying that this is the perfect moment to launch ICI MAINTENANT for our neighbours in Germany. And where else but in the We are Fashion supplement published by ELLE, Harper’s Bazaar and InStyle, which features all the latest trends, wish lists, cult labels and must-haves. Right in the middle of it all: our ICI MAINTENANT campaign, “My skirt. My statement.” We’re loving our new neighbours!